It was a bit of a risk to combine two different industries and expect a good result.
Fashion – the word associated with runways, glamour, style trends.
Fitness – Health, gym, marathons.
They are different so how can I really pitch them to be together? I can explain:
Coming back to my previous topic about motivation – who are you training for? For yourself? To impress someone else? If you set up the right and healthy attitude, you train to look good for yourself. You want to look healthy, fit, skinnier or toned – all depends on your personal goals. Now, let’s take Fashion. If you are interested in Fashion, you probably have or aim to have a good sense of style and after important Fashion trends. You pay an extra attention to what you wear when you come out. You are getting ready before an important business meeting. What do you need Fashion for? Same thing again – for yourself? Impress someone at one event? Wear someone glamourous for horse races at Randwick?
You start with the right attitude. You understand that things you build in life starts from you. If you have ever had an experience to move to another continent when you are a teenager that doesn’t know what she wants, you might come to realisation that you have to build self base before you can build something else in life. I cannot build my life looking at someone’s one – I need to look at what I do. I cannot get impressed by someone’s achievements only – I need to set up something for myself each month to feel I am moving.
When you go to the gym, you may notice more and more people are “dressing up” to the gym. Not literally. But trying to wear right sports gear, good active lifestyle brands, etc. Many fitness blogs suggest to wear “cool” gym wear to boost motivation to exercise more. I can definitely see the link between those two. You start with the attitude. You want to see yourself successful, fit, healthy and stylish. It is not a secret that you might be toned and skinny and look quite sexy but if you wear a dress that look like a bag for potatoes on you, your toned body disappears. And, of course, you can buy the most expensive suit from the best Italian designer – it probably looked so gorgeous on the runway – but it looks ugly on you because your body is poisoned with junk food, lack of movement and first signs of ageing. I like to see and promote more on my page fashion in fitness.
It is not only wear something trendy at the gym but wear Fashion and Fitness within you..